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Global Telco in Florida Taps New Yorkers
NEW YORK–The “depth and breadth” of Lieber Levett Koenig Farese Babcock’s (LLKFB) knowledge of Long Distance International’s business helped the shop win its second major above-the-line account.
An initial list of 30 agencies was pared to five and then two, before LDI selected LLKFB here to handle the estimated $10 million account.
“The executives [at LLKFB] gave us a lot of confidence because of their thorough knowledge and the questions they asked,” said Richard Blume, chief operating officer at the Fort Lauderdale, Fla.,
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