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Lone Star Park, in conjunction with the National Thoroughbred Racing Association, is fronting the first joint promotional advertising effort for the upcoming All-Star Jockey Championship at its track in Grand Prairie, Texas.
Lone Star Park is developing promotional work in-house for the event, as well as creating an ad with Dallas television station KTVT-Channel 11.
The Lexington, Ky.-based National Thoroughbred Racing Association (NTRA) begins touting a national promotional contest this week for the jockey championship, according to Lone Star Park marketing and sales director G.W.
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