NEW YORK Shoney's Inc. said it has hired former JWT group management director Dan Dahlen as its new senior vice president of marketing. Dahlen comes from the WPP Group agency's Chicago office, where he was also a senior partner.
Prior to that, he was general manager at Publicis in Chicago and vice president of advertising at Wendy's International.
Independent agency Doe-Anderson, Louisville, Ky., is Shoney's lead agency, whose most recent advertising has featured comedian Jeff Foxworthy.
Nashville, Tenn.-based Shoney's owns, operates and franchises more than 340 restaurants in 21 states. The company is controlled by Lone Star Funds, Dallas.
—Brandweek staff report