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The Business News Service Wants to Spend $40 Mil. Next Year
NEW YORK–The Web site for the London-based Financial Times, FT.com, is seeking an ad agency in the U.S., sources said last week.
Agencies received questionnaires through AAR/Bob Wolf Partners, which is handling the review here.
According to the request for proposals, due back on Sept. 21, the client wants to spend as much as $40 million on advertising next year.
FT.com spent only $1 million on media in 1998, according to Competitive Media Reporting.
The questionnaire states the client’s desire to attract a “global audience of high-value business users” through in-depth financial news and tools to help them succeed in business.
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