BOSTON Lois Paul & Partners said it has launched a life-sciences practice to handle medical device, pharmaceutical and health technology business.
In addition, the public relations shop in Woburn, Mass., said it has been hired by two clients in that space: TargetRx, a pharmaceutical marketing information services company, and Medidata Solutions, a provider of electronic clinical data capture, management and reporting solutions to companies worldwide. Client budgets were not disclosed.
"Our long-standing history of success with clients from a variety of technology industries, combined with our team of PR professionals offering a range of life-sciences experience, has enabled us to establish a dedicated practice devoted to these areas as a natural progression of our business," said agency CEO Lois Paul.
"Our expertise and success in the life sciences market has attracted several new clients, enabling us to grow our business with a special focus on this space," she said.
Another client for the practice is existing agency account Restore Medical, which markets a treatment for sleep apnea.
—Adweek staff report