Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Rebranding Job
To Hood Marketing
ATLANTA–LogTech, a Web-based logistics aid for air and over-the-road cargo carriers, has retained Hood Marketing Solutions to develop its marketing communications.
The estimated $1 million effort will rebrand the former Logistics Technology as online-friendly LogTech. Business-to-business marketing via trade shows, promotional videos and collateral materials will be introduced this week.
LogTech, with offices in Atlanta and Dallas, is banking on new technology that integrates time-consuming shipping tasks like tracking, tracing and billing into a unified, Internet-accessed operation.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in