LOGO FAVES -- Sells Like Team Spirit

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Does the retirement of Michael Jordan leave a gaping hole in the sports loyalties of Hispanic teens? So one can infer from a survey by San Diego-based Market Development Inc. to see which teams’ logo-bearing wares are favorites in that demographic niche. Polling Hispanic teens in Houston, Los Angeles, Miami, New York and San Antonio, MDI found 46% of those surveyed had bought officially licensed team sports apparel in the previous 30 days. Among those purchasers, 19% had bought Chicago Bulls gear.



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