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Logitech, a manufacturer of high-end computer mice and keyboards, has narrowed the field in its review and is expected to award its estimated $5 million account within the next two weeks.
Sources said the client, based in Fremont, Calif., is looking primarily at Northern California shops. As many as 15 agencies received RFPs; the company is now eyeing four unnamed shops, sources said.
A future ad campaign will likely promote Logitech’s cordless accessories. Wireless devices are expected to become much more commonplace in the next few years.
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