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Logan Marketing & Communications here has lost one client’s advertising account and won another as it prepares to move to larger quarters.
Logan recently won the Louisiana Seafood Marketing Promotion Board, estimated at $400,000, which helped make up for the loss of the Treasure Chest Casino this month.
The Treasure Chest account had dwindled in recent years to $1 million. Since the riverboat operation opened in 1994, the suburban casino has reported higher revenues than any other local gaming facility.
Treasure Chest marketing director Ann Wallace said the account was taken in-house as part of an expansion of her department.
“Our goal has been to internalize a lot more of the marketing functions,” Wallace said, “and we have added staff to do that.”
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