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Though many would say it’s an inauspicious time to do so, Jef Loeb has opened a new agency—the second shop to launch here in a month.
The former Katsin/Loeb creative director is calling his venture Brainchild Creative. The boutique, based out of Loeb’s home here in town, will provide freelance work for established agencies and seek clients of its own. Loeb is now looking for his first piece of business.
The launch comes weeks after Paul Venables and several other veterans of San Francisco’s Goodby, Silverstein & Partners established Venables/Bell & Partners.
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