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Does a small commercial production house looking for new business have to hold an agency at gunpoint to get some attention?
Jones Film & Video in Little Rock, Ark., did not go to that extreme, but a new self-promotional mailer–being sent to about 300 agencies–is turning some heads.
Owner Gary Jones said he commissioned Martin & Martin of Little Rock to create the new business mailer, designed to resemble a box of shotgun ammunition.
Labeled “Jones 35mm shots,” the box carries the warning, “5 shells packed with performance.”