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NEW YORK NBC has yet to disclose the details of its planned additional hour of Today, but that hasn’t stopped affiliates from clearing it for debut Sept. 10.
The fourth hour has cleared 96 percent of the country with 90 percent of affiliates running the hour in-pattern at 10 a.m. or 11 a.m.
“If you think of the Today show as a store, it was first open two hours, then closed. Now the store doesn’t close any more.
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