LLKFB Makes Management Changes

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BOSTON Omnicom Group’s LLKFB has promoted Loreen Babcock, president and a founding partner of the direct marketing company, to chairman and CEO, the agency said.

Babcock takes the place of former chairman and CEO Bob Lieber, who left in October 2004 to start his own business [Adweek, Oct. 1, 2004]. Lieber was also a founding partner of LLKFB.

Since LLKFB’s founding in 1996, the New York shop has worked for a variety of clients but has mainly specialized in pharmaceutical accounts.



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