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Liz Claiborne Reaches Out to PR Shops

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BOSTON Liz Claiborne has sent out requests for information for an unspecified public relations project.

The New York-based clothier confirmed it issued RFIs to an undisclosed number of PR agencies. Billings are undisclosed.

New York-based LaForce & Stevens currently handles PR for Liz Claiborne's Mexx label, a Dutch clothing brand for men and women being introduced in the U.S.

Liz Claiborne's brand portfolio also includes Juicy Couture, Candie's, Claiborne, Dana Buchman, Curve and Monet.

Ziccardi Partners Frierson Mee in New York handles advertising for the company's Ellen Tracy line. Liz Claiborne fragrances, such as Mambo, are handled by Avrett Free & Ginsberg, also in New York.