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What will it be, your money or your life? For one man clanking around in a suit of armor, the two are inseparable.

The beleaguered fellow endures in the newest install ment of Publicis in the West’s campaign for the Washington State Lottery’s Lucky for Life game, which relaunched at the end of September.

“When we launched it [in 1998], we were talking to an older demographic” of consumers aged 35-54, said client marketing manager Michael Cousins.



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