Live College Football on ESPN360 | Adweek Live College Football on ESPN360 | Adweek
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Live College Football on ESPN360

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NEW YORK ESPN will air 24 live college football games, including several exclusive matchups, this season on its broadband Web property ESPN360.

Starting with the Western Michigan-University of Virginia contest on Sept. 3, the broadband channel will feature two games online each week for six weeks. In addition, the property will offer users on-demand game highlights, analysis and extended interviews with players and coaches.

ESPN360, which launched in January, is a downloadable video application rather than a Web-based video product. ESPN360 is only available to subscribers of high-speed Internet service providers that have partnered with Bristol, Conn.-based ESPN.

Currently, no figures have been released by ESPN regarding the number of users who have downloaded the service, which does not accept ads.

College football is the most prominent sports that ESPN has elected to run on ESPN360, which has also featured ESPN-owned content such as the Great Outdoor Games.

The football matchups scheduled to air on the service this year, while generally not of the top 20 variety, will include teams from the Big Ten and ACC conferences, as well as all Army home games.

Last season, ESPN aired several games on ESPN Broadband, the predecessor to ESPN360.