A Little Paranoia Goes a Long Way

It should come as no surprise that an advertising veteran has penned a clever little book called The Paranoid’s Pocket Guide.
“Hey, paranoia is a key motivator in advertising, isn’t it?” asks the book’s author, Cameron Tuttle (shown here), a copywriter at Citron Haligman Bedecarrƒ in San Francisco.
Tuttle, 36, began her career on the Procter & Gamble account at Grey Advertising in New York, which she admits probably explains a lot about her outlook. The book, according to a cover blurb, is filled with factoids about hundreds of things “you never knew you had to worry about.”