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TOKYO Japan is the most sophisticated mobile market in the world, years ahead of the U.S. Ninety percent of Japanese own a mobile phone; consumers use them as credit and debit cards, as payment for commuter fees, as tools for shopping, gaming, TV viewing and music downloading, for e-mail and GPS, and, in certain new apartment buildings, as keys.
What is most apparent in Japan is the emergence of mobile phones as mass personal media.
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