Lite Pitch Was Final Straw for Y&R and Miller

Young & Rubicam’s inability to score a larger beer assignment after six years with Miller Brewing and a perceived misstep during the recent Miller Lite review led the two parties to a mutual split.
Y&R annoyed Miller executives when it contacted parent Philip Morris to learn more about the brewery’s sales problems before its pitch, sources said. That quashed Y&R’s chances to land the $150 million account, sources said. Y&R was cut from the review before the client retained incumbent Fallon McElligott [Adweek, Jan.