Lite Pitch Final Straw For Y&R, Miller

Young & Rubicam’s inability to score a larger beer assignment after six years with Miller Brewing, and its failure to win the coveted Miller Lite review, led the two parties to mutually split.
The Milwaukee brewer last week turned Molson and Icehouse, the brands handled by Y&R in New York, over to roster shop Square One in Dallas. The two brands accounted for $15 million in annual ad spending. The client’s Leinenkugel’s line and some international work handled by Y&R in Chicago will be reassigned at a later date, the brewer said.