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Goldberg Moser O’Neill takes a lighthearted yet tasteful approach to advertising to the hearing-impaired with a new print campaign promoting Fremont, Calif.-based Decibel Instruments’ new “computerized hearing solutions” and InTune Hearing Centers.
The text-heavy executions (one is shown here) include statements such as, “After one visit, you’ll be hearing voices.” Another reads, “You can take all this super high tech computer stuff and stick it in your ear.” The tagline is, “We’re turning the hearing aid industry on its ear.”
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