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NEW YORK Unilever’s plans to add a third and possibly fourth agency to the mix in a review of global creative duties on its Omo detergent line have been delayed, in part by the installation of a new executive for homecare, a company representative acknowledged.
Estimated billings on the business, which encompasses several regions outside the U.S., are $250 million.
Already competing for the business are the two incumbents: Interpublic Group’s Lowe and WPP Group’s JWT.
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