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The kids are watching reality shows, and why not? They don’t require close attention, and there is much flaunting of primal urges such as sex, power and material gain. And because the kids love ’em, notoriously nervous mainstream advertisers are starting to like them, too—or at least to avoid them a lot less.
“Reality shows bring in more 18-34 viewers, who are light TV viewers and may not usually be watching TV at all,” said one media buyer.
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