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A trio of New York agencies will cash in via increased advertising expenditures by several cosmetics and fragrance companies this spring.
Lintas:N.Y. will handle an advertising blitz behind Maybelline’s rollout of a new “Revitalizing” line of facial products which started shipping last month as well as a new blemish control line.
Maybelline executive vp Cathy Wills said the client will devote $13million to $14-million in advertising and promotion to the new lines. Overall, Maybelline’s ad budget is projected to grow to around $60 million this year from around $50 million in 1992.
Meanwhile, FCB/Leber Katz Partners, N.Y.,
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