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DALLAS Shoppers know they can get sheets and towels at Linens ‘n Things, but the company has found consumers are less clear about what merchandise falls into the “things” category.
In its first effort for the Clifton, N.J.-based client, The Richards Group, here, attempts to clarify the chain’s product line.
TV spots that break today on network, cable and syndicated programs use recipe language to describe the breadth of the store’s merchandise. The work sports a decorative border like a recipe card.
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