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NEW YORK Lincoln-Mercury, which will debut 11 new vehicles over four years, is matching its product momentum with all-new ad campaigns this month for the Lincoln brand and the 2004 Mercury Monterey.
The ads, via Young & Rubicam, Irvine, Calif., continue the luxury brand’s “Travel Well” theme. The new campaign, titled “One more reason,” consists of four spots that feature the Lincoln Town Car, the Lincoln Navigator and Aviator SUVs. Spots are scheduled to break nationally Feb.
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