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NEW YORK Lincoln Mercury will kick off a campaign for its Lincoln Mark LT luxury truck on Feb. 6, with the Ford division’s first Super Bowl spot in more than 10 years.
The effort also includes a tie-in with Sports Illustrated in Jacksonville, Fla., site of Super Bowl XXXIX.
The truck will be promoted in a 30-second spot, via Young & Rubicam, Detroit, during the first half of the game. Creative details of the spot were not disclosed, but a digital extension of the ad will be available at Lincoln.com
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