Lincoln Lobs TV Ads During Wimbeldon

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Ford unit Lincoln is launching 30-second national TV ads this week touting the Navigator SUV and LS Sedan. The Irvine, Calif., member of Ford’s Premier Auto Group has signed tennis great John McEnroe for the new ads, which are set to debut July 5 on NBC during its Wimbledon coverage and run throughout the summer.

The two spots, via Young & Rubicam, Irvine, feature McEnroe as a tennis commentator on a fictive sports show, “Tennis the Way It Ought to Be.”

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