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Lifetime Names Melton

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Tricia Melton has been appointed vice president of marketing at Lifetime Entertainment Services in New York. Melton will oversee consumer, ad sales, affiliate and synergy marketing for Lifetime Television, Lifetime Movie Network and Lifetime Real Women. She will report to Tom Hanft, senior vice president of marketing, advertising and promotion. Melton joins Lifetime from Oxygen Media, where she had been vice president of marketing since 1999. Prior to that, she was vice president of marketing for the Food Network for two years.