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NEW YORK Lifetime Networks relaunched its Web site Monday, disclosing a partnership with fashion Web publisher Glam Media.
The rebranded site, myLifetime.com, will have games, community features and original programming focused on women.
The partnership with Glam Media will create the Lifetime Network, which will see the launch of other sites focused on women’s subject matter, such as relationships, pets and astrology, with myLifetime as the flagship destination. Lifetime will also provide video and gaming content to Glam, a network of blogs and Web sites that attract about 20 million unique visitors per month, according to comScore.
Lifetime
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