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DALLAS Lifetime Television has launched a multimedia advertising campaign in five cities asking Dish Network customers to switch to rival DirecTV or local cable operators after the satellite broadcaster quit carrying Lifetime in a dispute over licensing fees.
Lifetime is running radio, television and print ads in Houston, Albuquerque, N.M., Orlando, Fla., Raleigh-Durham, N.C., and Greenville, S.C., the company said. On Thursday women supporting the channel held rallies in Houston, Greenville and Denver, home of Dish Network and its parent company EchoStar.
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