Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Talk about culture clashes. Exhibit A: Foote, Cone & Belding and its new Gen Y- oriented agency McElroy Communications.
When FCB bought the Newport Beach, Calif., boutique this summer, executives knew there were differences. But seeing is believing.
Take break time, for instance. Forget three-martini lunches. The gang at McElroy FCB, as it is now known, prefers the great outdoors.
At lunchtime, most McElroy FCB staffers scramble to retrieve surfboards from a rack in the back of the office and head to a nearby beach.
Now part of a larger network, McElroy FCB vice president Tim Garrett is ready to make some changes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in