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Startup LifeClips has named Bartle Bogle Hegarty its first advertising agency following an informal review.
The New York shop bested several large and midsize Boston agencies. The budget is undetermined.
BBH was tapped primarily for its creative reputation and strategic thinking, said LifeClips vp of marketing Tim Palmer. Another factor was the experience several LifeClips executives have with BBH, Palmer said.
The LifeClips senior managers who worked with BBH while em-ployed at Polaroid Europe in London include president and CEO Brian Poggi, who was vp and general manager at Polaroid Europe, and Palmer, who was director of marketing there.
LifeClips in Acton, Mass.,
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