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Rubin Postaer and Associates was asked to create a TV spot promoting convenience store chain AMPM Mini Markets “Hot Spot” prize giveaway. The grand prize was a trip to any event in
the U.S.
So RPA came up with what it thought would be a hilarious idea for the TV spots: Have a fictitious character (shown here) choose Wrestlemania as his prize–after all, who in real life would do that?
“Any guesses what our grand-prize winner chose?” asked David Smith, vice president, associate creative director on the account.
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