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NEW YORK Liberty Mutual has put its estimated $50 million ad account into review, tapping Pile and Co. to handle the process, sources said.
The consultancy could not immediately be reached for comment, nor could agency incumbent Kirshenbaum Bond + Partners in New York, a unit of MDC Partners. Sources said the agency would likely defend the account.
Both creative and media chores are up for grabs, and initial materials are due back at Pile and Co.
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