Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Agency’s DM Unit Beats 3 Other Shops
NEW YORK–Grey Direct has won the estimated $20-25 million direct marketing account of insurance company Liberty Mutual Group, sources said.
The shop, a unit of Grey Advertising, won the business-to-business account after a two-month review that included Rapp Collins here, Hill Holiday Direct in Boston and Brann Blau in Baltimore, a unit of Snyder Communications.
The last known incumbent on the business was the now-defunct Wells BDDP. Grey Direct referred calls to the client.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in