BOSTON Liberty Bank selected Cronin & Co. for its advertising, public relations, direct marketing and online communications needs.
The independent shop in Glastonbury, Conn., is readying TV, radio and print initiatives for the bank, which has 33 offices in the central, eastern and shoreline regions of Connecticut.
"Cronin's ability to connect with audiences on an emotional and personal level" led to the shop's hire, said client svp, director of marketing Patricia Jatkevicius. The agency's ability to create campaigns across multiple marketing platforms was also a key factor in its selection, she said.
Spending is expected to be in the mid-six-figure range. In recent years, the bank had worked with Lang/Durham of West Hartford, Conn.