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NEW YORK Young & Rubicam has landed global creative duties on the launch of LG Electronics’ new 1080p model of high-definition, flat-screen televisions, the WPP Group agency said today.
Y&R, an LG roster shop, landed the new assignment after a pitch against Havas’ Euro RSCG, another LG roster agency, Y&R said. The account will be run out of the agency’s New York headquarters.
Billings were not disclosed.
Y&R’s first work on the business (a TV, print, interactive and outdoor effort) is expected to break in the spring.
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