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BOSTON LG Electronics today said it has finalized its global agency partnerships across its traditional, digital and media services.
The three new global agency partners are: WPP Group’s MindShare and Young & Rubicam and Publicis Groupe’s Publicis Modem, the company said.
LG earlier this month appointed London-based Bartle Bogle Hegarty, backed by Publicis, for the strategic development of its worldwide brand, product creative work and marketing communications.
All four newly selected agencies will collaborate to help LG globally align its consolidated marketing communications across business units and regions where the company operates, the firm said.
Representatives
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