Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK LG Electronics USA has shifted its consumer electronics account from WPP Group’s Ogilvy & Mather to sibling BrandBuzz, thereby consolidating all U.S. ad duties at the New York shop, agency CEO Rick Eiserman confirmed. Billings on the new piece of business are estimated at $20 million.
Previously, BrandBuzz, a unit of Young & Rubicam Brands, had handled ad duties on mobile phones and appliances.
Last year, LG spent nearly $35 million in measured media in the U.S.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in