LG Connects in More Ways Than One

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LOS ANGELES LG Electronics MobileComm USA this week breaks an integrated campaign to show how its cell phones fit into consumers’ lives.

The effort, “Six Degrees,” developed in partnership by LG and BrandBuzz, New York, involves television, print, in-theater and Internet. Campaign spending was not given. LG spent about $35 million in U.S. media in 2004, per Nielsen Monitor-Plus.

The campaign launches with in-theater spots and print ads in periodicals such as ESPN the Magazine, Entertainment Weekly, Jane, Maxim, Premiere, Rolling Stone and Us.



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