Lexus to Launch ES 300 Campaign

LOS ANGELES–Lexus is set to break a campaign touting its entry-level luxury car, the redesigned ES 300.

Created by Team One Advertising in El Segundo, Calif., ads feature the new tag, “Welcome to a new world of luxury.” Agency co-chairman and chief creative officer Tom Cordner said the tag is meant to convey that the redesigned ES 300 is “a major step up in quality and luxury from its predecessor.”

Campaign spending was undisclosed. Lexus spent roughly $15 million advertising the Lexus ES in 2000 and $5 million for the first six months of 2001, per Competitive Media Reporting.