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Agency to Brand Internet Language Tools
LOS ANGELES–Lexico Publishing Group has retained JSM+ Communications to handle its first ad account. Billings are estimated at $3-5 million.
Lexico, a provider of language reference tools on the Internet, awarded the creative and media business to the Santa Monica, Calif., shop without a review, according to Scott Daly, the agency’s executive vice president and head of media.
“Lexico is the kind of account that we covet,” Daly said. “They’re entrepreneurial, growth-oriented and they afford us the opportunity to create a world-class brand from scratch.”
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