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ATLANTA A tough economy and escalating fears about personal safety caused Lewis Communications to take a different tone in its new television campaign for Alabama tourism.
Three 30-second spots from the Birmingham, Ala., shop use themes like remembering, playing, learning and discovering to encourage tourists’ visits and spending in the state.
Lewis creative director Spencer Till called the new work a dramatic departure from previous campaigns where humor predominated.
“With people worried about the economy, terrorism and a possible war, getaway vacations with family and friends are really important for emotional well-being.
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