Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA-Lewis Advertising in Birmingham, Ala., has produced a pair of surprise-ending television spots designed to combat pollution in the Cincinnati area.
The Ohio-Kentucky-Indiana Regional Coun-cil of Governments recently tapped Lewis to develop a public education campaign for its Clean Air and Ride-share programs. Lewis defeated four undisclosed shops for the projects last May.
Both 60-second commercials aim to motivate drivers to make changes in their daily habits in the interest of reducing Cincinnati’s smog levels.
For the Clean Air program, Lewis positioned pollution as a social issue that affects everyone.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in