Levitz Changes Its Tune

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NEW YORK A new campaign for Levitz furniture stores from DeVito/Verdi in New York gives the retailer, best known for its “You’ll Love It at Levitz” jingle, an updated image with spots that star younger consumers and focus on lifestyles instead of sales. The furniture plays a primary role, of course, but the stories are about what happens in their customer’s lives. In this commercial, a man wakes up his girlfriend with a 6 a.m.

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