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NEW YORK Levi’s has launched a Web ad campaign for a new line of jeans that will allow users to interact within video streams for more information.
One banner ad unit for the Levi’s Redwire DLX shows a jeans-clad woman initially appearing still, as if it is a static run-of-the-mill skyscraper ad. She then begins to dance within the banner. Users can expand the unit and roll over the video to see more information about special features of the jeans, which come with pockets designed for carrying iPods.
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