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LOS ANGELES After coming under fire from national non-profit rail safety group Operation Lifesaver, Levi Strauss & Co. has pulled a Bartle Bogle Hegarty spot that shows a woman riding a horse on railroad tracks, a Levi’s representative said.
The spot, which was created by Bartle Bogle Hegarty in New York, broke last month. In the ad, a woman and her steed test the laws of “gravity and reality” in a fantasy setting [Adweek, June 26].
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