Levi to Stroll Dockers Through Europe

SAN FRANCISCO – Levi Strauss & Co. said it has selected Garberg, a Swedish subsidiary of Foote, Cone & Belding, to handle the advertising for the rollout of its Dockers line of products in Europe. In August, the company will begin test marketing Dockers in Sweden at a select group of stores. Dockers are currently available in Canada, Australia, Japan, Central America and some South American countries. John Pachtner, a spokesman for Levi Strauss, said he was unable to put a dollar amount on the anticipated ad spending for Dockers in Europe, saying only that initially it would be small.