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Levi Breaks New Dockers, Loose Campaigns

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SAN FRANCISCO - Levi Strauss kicks off the second year of its Dockers and Levi's Loose campaigns next week. Set against the surreal landscape of the Moroccan desert, the new Levi's Loose ads feature gymnasts and dancers dressed in the jeans vaulting from ruins and spring-boarding from sand dunes. The Dockers ads build on the 'colors' theme begun last year. Foote, Cone & Belding/S.F. created the ads, which were directed by Herb Ritts.
Copyright Adweek L.P. (1993)